From high school dreams to have 150+ branches, Rafif Adhikara’s journey, the figure behind the birth of photomanics

For those who love Photobox It must be familiar with Brand Photomatics. Behind his success in opening more than 100 branches in Indonesia, who is the owner of photomatics, and how photomanics can stand up to now?

Rafif Adhikara, or who is familiarly called Dhika, is an inspirational figure behind the success of photomanatics, a Brand Photobox which now has more than 150 branches spread in various regions in Indonesia. Dhika’s journey to build photomatics is not instant. It all starts from a simple dream and courage to start from scratch.

The idea of ​​establishing photomatics began since Dhika was still in high school. At that time, he often saw the existence of the machine Photobooth In various places. Curiosity and interest in the concept made him think that there was a great potential behind this business. After graduating from high school, while waiting for the lecture began, Dhika began to explore the things he could do.

2017 is the starting point for Dhika’s professional journey in the world of photography. He began to plunge as a photographer for various events, ranging from weddings to birthdays. From this experience, Dhika increasingly understands the visual world and quality and attractive documentation needs.

Finally, in 2020, Dhika officially established photomatics. The name “Photomatics” itself is a combination of the word photo and automaticwhich reflects the concept of automatic photobox. He added that the suffix -S as a symbol of hope that someday photomanatics will have many branches. And that hope has now come true.

Photomatics are not just a business for Dhika. He called this brand as his “body and soul” because everything was built by himself from scratch. The dedication and hard work that he instilling makes photomatics an inseparable part of his life.

One of the most satisfying moments for Dhika is when he sees customers out of the box Photobox With a happy face. For Dhika, the satisfied and happy expression of the users becomes an irreplaceable spirit, even if they have to be repeated many times.

The story of Rafif Adhikara proves that a strong vision, consistency, and courage to start being able to bring the dream of adolescence into a big fact. Photomatics are not only the work, but also a reflection of the spirit of a young child who dares to work for Indonesia.

This press release has also been aired on Vritimes