Hisense Introduces “Innovating a Brighter Life” at CES 2026

Hisense, a global leading brand in consumer electronics and home appliances, today held its CES 2026 press conference with the theme “Innovating a Brighter Life”, showcasing the latest innovations in display technology and smart home products that focus on more natural colors, healthier viewing experiences and human-oriented experiences.

In line with this theme, Hisense highlights how long-term human-centered innovation has driven sustainable global growth and market leadership. In recent years, Hisense has developed into one of the world’s fastest-growing consumer electronics brands, now operating in more than 160 countries and ranked No. 1 globally in the 100-inch and above and Laser TV segments, according to Omdia.

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In 2025, Hisense also entered the top ten of the Kantar BrandZ™ Top 50 Chinese Global Brand Builders for the ninth consecutive year, and was named No.1 in the smart home appliances category according to the Ipsos China Brand Global Trust Index.

This innovation-driven momentum was also recognized at CES 2025, where Hisense earned more than 50 international awards for its display and home appliance portfolio, underscoring its leadership in the large display and smart home innovation categories.

Continuing this global momentum, brand trust and market leadership, Hisense is introducing the Hisense Elite Collection for the FIFA World Cup 2026™, marking its third consecutive FIFA World Cup™ sponsorship. More than just a product line, this collection reflects Hisense’s growing global presence and its role in bringing fans together through moments of togetherness—on screen and throughout the home—at the world’s most prestigious sporting event.

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A key highlight of the launch is the debut of RGB MiniLED evo, which marks a real evolution at the system level in the development of RGB MiniLED. As the Origin of RGB MiniLED, Hisense continues to advance this technological path through comprehensive system evolution—redefining how light sources, control systems, and algorithms work in concert. Instead of simply pursuing improved technical parameters, RGB MiniLED evo features the industry’s first Sky Blue–Cyan fourth LED in the backlight system.

With color performance reaching up to 110% BT.2020 and color control up to 134 bit, RGB MiniLED evo delivers more authentic color expression, greater viewing comfort and balanced energy efficiency. This real evolution is the technological foundation for the RGB MiniLED 116UXS TV, the first flagship product powered by RGB MiniLED evo.

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