BINUS @Bekasi Immersion Program to Wuhan: Transcending Boundaries and Sharpening Global Competence

Bekasi, February 2026 — In the midst of increasingly global competition, the world of business is now more than just theory. To survive and excel, students need to be equipped with a global mindset, the ability to adapt to the latest technology, and skills in serving international markets. BINUS @Bekasi, as a campus with a focus on Business, Service, and Technology, presents the right solution through a bold and experiential international immersion program “Business Management Goes to Wuhan”.

Collaboration with Wuhan University, one of the world’s top universities with QS World Ranking Top 186, provides an extraordinary opportunity for students to dive directly into academic life and the business ecosystem in China, a country with the fastest economic growth and unmatched technological innovation. This program is not just a study tour; it is an opportunity to live, learn and adapt in a challenging global environment.

During this program, BINUS @Bekasi students experience studying at Wuhan University, set foot in the International Students Dormitory, and get an official student ID from this well-known university. They also attended lectures from Wuhan University lecturers, which opened their minds about real international business. This program is complete with visits to Chinese cultural and historical sites, such as the Yellow Crane Tower and East Lake, and introduces students to local cuisine and unique Chinese culture in a colorful and real-life experience.

Wuhan was not chosen without reason. The city is known as a center of innovation, with an academic ecosystem that supports collaboration between business and technology. There, students not only learn about business, but also experience the direct impact of the latest technological developments that shape the world today. In a short time, they can broaden their global perspective, learn business models in China, and enrich their insight into China’s role in the world economy.

The main advantage of this program is the status of students as part of Wuhan University officially. Participants in this program not only receive an official admission letter, but also receive a letter of introduction from the Chinese Ministry of Education to enter the country using a student visa. Not many other immersion programs offer the opportunity to be part of a top world university with such a strong academic and professional track record.

One of the students who took part in this program shared his experience, “The Business Management Goes to Wuhan program opened a new perspective for me that Wuhan is not only known for the pandemic, but is a city that is advanced, adaptive, and has a very strong educational ecosystem. Through direct learning experiences at Wuhan University, I not only understand global business practices and culture, but also see how technology and the history of learning shape the development of this city. The academic experience combined with city exploration makes this program very memorable and relevant for preparing us to face the global world.” said Nadila Azahra, a student of the BINUS @Bekasi Business Management Program.

This immersion program is also clear evidence of BINUS University’s commitment, especially BINUS @Bekasi, in providing global exposure for students through direct experience abroad. In addition to double degree and one-semester exchange programs, this program is an affordable option for those who want to experience international experience in a shorter time, without having to leave their main studies.

In the future, this immersion program to Wuhan will be integrated into the curriculum to further enrich student learning, with the aim of preparing graduates who are not only ready to compete, but also ready to innovate in the global world. This program is a competitive advantage for BINUS @Bekasi students, who will bring “real-world business” experience and global technology to support BINUS’ vision as a world-class university.

This press release has also appeared on VRITIMES