Coffee 4.0: Between Business, Culture, and Lifestyle

Not just a thick black drink with a seductive aroma, today’s coffee has been transformed into an inseparable part of the lifestyle of the urban generation of Indonesia.

Book Coffee 4.0 work Burhan Abe Smartly capturing the cultural pulse of coffee that continues to grow rapidly – from small outlets in the corner of the alley, to the expansion of the global brand that enters the premium shopping center.

Compiled with light narration but dense data, this book not only discusses the history and types of coffee, but also mapping the business strategies of big players such as coffee memories, tuku, soul promises, %Arabica, to flash coffee.

Behind every cup, it turns out there is a story about market research, the tastes of the younger generation, and even industrial sustainability. The chapters flow like conversations in the cafe-discussing Arabica vs Robusta, Americano vs. Long Black, Trends of Palm Sugar Milk, the role of social media, to digital transformation through applications and models take-and-pergi.

Written by a senior journalist who has long been observing business and lifestyle industry, Coffee 4.0 Suitable for anyone: coffee fans, business actors, marketing students, or you who often renew story From Hit Coffee Shop. (Ely Alvaro Gibran)

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