Cool-Vita Conducts Media Visit to IDN Media, Initiates Collaboration Steps and Introduces New Product Innovations

Jakarta, 22 October 2025 – In an effort to strengthen relationships with the media and expand the reach of brand communications, Cool Life make a visit (media visits) to the office IDN Mediaone of the largest digital media groups in Indonesia which houses various popular platforms such as IDN time, Popbela, mom popAnd Nice.

This visit was warmly welcomed by the IDN Media team as a form of support for the spirit of cross-industry collaboration. Through this activity, Cool-Vita wants to open the door to wider collaboration with Indonesian media to present informative content related to healthy lifestyles for young Indonesian audiences.

“We believe that collaborating with credible media is a strategic step to further strengthen the message about an active and healthy lifestyle which has been Cool-Vita’s commitment,” said Ravensca Rintiarna, Head of Branding Cool-Vita Indonesia.

Apart from strengthening relations with the media, this moment is also an opportunity for Cool-Vita to introduce its newest innovative products in Q3 2025, one of which is a new breakthrough, namely Calcium+The first calcium sachet in Indonesia that comes with a complete nutritional combination:

• 300 mg Calcium to help strengthen bones and teeth
• 15mg magnesium to support muscle and nerve function
• 2 mg Zinc to help the body’s metabolism
• 200 IU Vitamin D3 to help optimal calcium absorption

Cool-Vita Products presents many products that Sugar free, low calorie and practicalso it is safe to use as a routine supplement to fulfill the body’s daily nutrition. Calcium+ present with Strawberry flavor that kids lovemaking it a practical and enjoyable solution to support early bone and tooth growth.

IDN Media positively welcomes Cool-Vita’s initiative in presenting innovation in the field of nutrition, as well as opening opportunities for strategic collaboration to educate the public about the importance of a healthy lifestyle.

This media visit step is the beginning of a series of Cool-Vita collaborations with various media, as a form of the brand’s commitment to continue to be close to the community and convey positive messages about health.

#ForYourHealthCoolvitaDulu! #Calcium+ #StrongBoneGrowHealthy