Optimize Your Brand for ChatGPT, Gemini, and Other AI Engines

AI engines can become a new place where a consumer finds your business and the products/services you offer. In the past we only competed to appear on the first page of Google, now the battle for visibility has moved to a new place: AI-based search engines such as ChatGPT, Google Gemini, Copilot, and Perplexity.

This is what gave birth to a new concept called GEO — Generative Engine Optimizationa strategy to make your brand easy to “read”, understand and recommend by generative AI engines.

According to Similarweb data, ChatGPT has reached 1.8 billion monthly visits globally, and this number continues to grow.

This means that more and more people are now looking for answers, inspiration, and even product recommendations through conversations with AI.

What is GEO (Generative Engine Optimization)?

GEO is a strategy for optimize content so that it is easy to understand and recommended by AI engines like ChatGPT, Gemini, and Copilot.

If SEO focuses on ranking in search results, GEO focuses on understand context, user intent, and semantic meaning.

In other words, the content you create should not only be search engine friendly, but also AI friendly — factual, clear, relevant, and rich in local context.

Why is GEO Important for Digital Business?

1. Changes in the Way People Search for Information

Potential customers no longer just type “best skin care products” at Google, they would ask the AI ​​directly:

“Local skincare recommendations for sensitive skin in tropical climates”

If the AI ​​system does not find information about your brand, then what will appear in the answer are competitors who have more relevant and easy-to-understand content.

2. Generative AI Platform Domination

With the emergence of features such as Google Search Generative Experience (SGE), search results are no longer a long list of links, but have changed into concise answers summarized by AI from trusted sources.

This means that digital competition is no longer just fighting over position on the SERP, but rather who the AI ​​chooses to use as a reference.

How ChatGPT and Gemini “Read” Content

To be able to appear in AI recommendation results, you first need to know how they work:

1. Content Crawling and Learning

The engine will scan millions of web pages and public datasets.

Content with a neat structure, natural sentences, and accurate data will be easier to “understand”.

2. Semantic Understanding (Semantic Understanding)

AI engines no longer read keywords literally. He understood the meaning behind that sentence.

For example, “how to create a minimalist fashion brand logo” will automatically be associated with the brand’s design, visual style and communications.

3. Relevance and Credibility

AI will choose sources with a strong reputation and valid information — including who was quoted, how often it was shared, and how often it was mentioned in other channels.

4. Popularity and Engagement

The more often your content is shared or mentioned on various platforms, the more likely AI is to reference it.

GEO Strategy for Brands and Business

1. Use natural language that is easy for AI to understand

Generative AI like ChatGPT prefers natural, conversational and contextual language style.

So, avoid technical jargon and over-promotion.

Focus on information that answers user needs.

✅ Good examples:

“Creative freelancers in Indonesia can now work more securely through platforms like Sribu, which use an escrow system to guarantee project payments.”

❌ Bad example:

“Sribu is the best and cheapest platform for all your needs!”

2. Use Clear Structure and Metadata

Use headings (H1, H2, H3), bullet lists, and a logical order of explanation.

Add metadata like:

– Location business (for example: Jakarta, Bandung, Surabaya)

– Category topic (digital marketing, creative design, SEO, etc.)

– Schema markup such as FAQ or Product

A neat structure helps AI understand the relationship between parts of your content.

3. Combine Local and Global GEO

Combine AI optimization and geographic context, for example:

“As a digital marketing agency in Jakarta, we help Indonesian MSMEs increase visibility through AI-based content strategies.”

Sentences like these give the AI ​​engine context that your business is relevant to a specific location and specific audience.

4. Use Verified Facts and Data

AI relies heavily on the validity of data.

So, always include trusted sources and direct links to the original references.

5. Focus on Question-Based Content (AEO – Answer Engine Optimization)

The main key to GEO is answer user questions clearly.

Use approach who, what, when, where, why, how.

Example:

– What Benefits of AI-based content strategy for MSMEs?

– How How to GEO Optimize for Local Business in Indonesia?

6. Build Digital Credibility

AI also assesses brand reputation. Factors to pay attention to:

– Frequency of content updates

– Consistency of tone and message across channels

– How often your site is quoted or shared by other sites

The stronger your digital footprint, the greater the chance of your content being picked up by AI engines.

7. Optimize Visual and Multimedia Content

Modern AI models can already understand images, video and audio.

Therefore, use it Informative alt text and media descriptionsnot just keywords, like:

“GEO strategy infographic for small businesses in Indonesia.”

Apart from helping SEO, contextual descriptions also make it easier for AI to recognize your visual content.

Conclusion

GEO (Generative Engine Optimization) is the natural evolution of SEO — a new strategy for getting your brand to appear in AI conversations, not just searches.

With GEO, a business will be able to ensure that it is read, understood, and recommended by engines like ChatGPT, Gemini, or Copilot.

If you want to ensure your brand is ready to face the era of AI-based search, you can work with a freelance digital strategist or content specialist at Sribu.

They will be able to help you develop a GEO strategy and write content that is ready for AI to recommend.

Because in the future, purchasing decisions will no longer start from search engines — but from conversations with AI.

About PT Sribu Digital Creative

Sribu is a platform that connects businesses with curated freelancers for various business needs such as graphic design, web development, writing, digital marketing, and more. Founded in 2012, Sribu has become a trusted partner for thousands of businesses in Indonesia, helping them achieve sustainable growth. Sribu is also available on the Play Store and App Store applications.