Starbucks Bring Vibe Coffee Indonesia to the World of Coffee Asia 2025

Local coffee up grade, Vibes Global! Starbucks officially enlivened the most hits coffee event Asian Coffee World 2025 in Jakarta.

Not only coffee, Starbucks also raised a long story about the Indonesian coffee heritage that they have supported for a long time-including passing by Farmer support center In North Sumatra this year is even 10 years!

Indonesian Coffee: Old Love Starbucks that never faded

Already from 1971, Starbucks fell in love with Indonesian coffee – especially Arabica from Sumatra. Starting from the distinctive taste, the story behind it, to the close relationship with the farmers, everything is an important part of DNA Starbucks.

“Nearly 30 mixtures of coffee and 100+ Single-Origin Starbucks come from Indonesia, you know!” – Chanda Beppu, President of Starbucks Asia Pacific.

No wonder, when the World of Coffee Asia debuted in Jakarta, Starbucks immediately went down the mountain! Their mission: make everyone feel how Indonesian coffee is not only delicious, but also full of stories.

Coffee and Exploring: Coffee Stories from Indonesia to the World

At the Starbucks booth, you can join the experience Starbucks coffee story very interactive. From the newly picked coffee beans to being your favorite drink – all of them are entered into an immersive way.