Startup 101: Guide to Building Digital Business Foundations from Zero

In recent years, the stretching of the digital economy in Indonesia has shown impressive growth. Thousands of new startups have sprung up, offering creative solutions to various problems, ranging from logistics, finance, to lifestyle.

However, behind the spirit of innovation, many pioneering businesses have failed to last more than one year. The main challenge? The lack of understanding of the foundation of business is strong from the start.

Here is the book “Startup 101” work Burhan Abe present in response. This book is not just a collection of business theory, but a practical guide designed to answer crucial questions from the founders of beginner startups.

Know “startup 101” – not just a book, but an initial road map

Can be downloaded at Here from.

This book can be likened to an initial road map for anyone who wants to build a digital business from scratch. With a straightforward and systematic language, ABE compiles material starting from the idea stage to the validation stage and the initial business plan.

Some of the main topics that are peeled in this book include:

• How to find business ideas that are relevant to market needs
• The first step to compile a business model canvas
• Tips for doing market research and product validation
• The basics of building a team and recognize the role of the co-founder
• Strategies to manage initial capital (bootstrapping) and understand early stages of funding (Early-Stage Funding)

What makes this book stand out is its contextual approach with the Indonesian startup ecosystem. Not only discussing startups from Silicon Valley glasses, ABE also inserts examples and insights that are relevant to local reality – both in terms of market habits, licensing challenges, to work culture.