SWK Reborn: Digital Transformation and Creative Economy Era 5.0 Encourages Surabaya UMKM Towards Sustainable Innovation

Masters in Management of Airlangga University (Airlangga University) held a talkshow titled SWK Reborn: Digital Transformation and Creative Economy in the 5.0 era which was held on June 2, 2025 in the 5th Floor Hall of Aseec Tower Unair. Also inviting the event the Dinkopdag of Surabaya City and Influencer practitioners. The event which was held was attended by 52 representatives of Surabaya Culinary Tourism Centers (SWK) as well as more than 150 students from various majors at Airlangga University and other campuses.

This activity is a continuation of a series of technical debriefing that has been carried out on May 26, 2025, which discusses the use of digital platforms for marketing, technology -based operational management, as well as the development of brands and adaptive services for MSME actors in SWK Surabaya.

Dr. Ahmad Rizki Sridadi SH., MM., MH., Activity supervisor lecturer, emphasized that this program not only aims to increase the competitiveness of MSMEs digitally, but also creates joint values ​​(Creating Shared Value/CSV) in the local business ecosystem. “UMKM SWK Surabaya is expected to be able to optimize digital technology to increase profitability while contributing to job creation and strengthening local supply chains,” he said.

In addition, this event opens up the opportunities of long -term cooperation between Airlangga University and the City Government of Surabaya for sustainable development of innovative and inclusive culinary centers.

Rachmad Ari Fattah, Chairperson of the event, expressed his enthusiasm for the enthusiasm of the SMEs in participating in every debriefing session. “Era 5.0 demands speed and creativity, and we believe MSME SWK Surabaya has great potential to become a digital culinary pioneer in Indonesia,” he said.

This talkshow also presents successful practitioners from the culinary industry who share innovative insights and strategies for MSME actors in order to continue to adapt and innovate in dynamic markets.

With the SWK Reborn initiative, it is hoped that MSMEs in Surabaya can grow more competitive, as well as a driving force for the creative economy that supports the development of local economic in a sustainable manner.

This press release has also been aired on Vritimes