Gather, Learn, and Grow Together

There are days when Moms feel like motherhood is a lonely road. Questions about children who don’t find the answer, tiredness which isn’t always visible from the outside, and the feeling of wanting to chat with someone who really understands. Saturday, May 9, 2026 is a different day. Fifty Moms from the KOM Supermom community gathered at Kotara Coffee Signature, South Jakarta, for one simple thing: to feel not alone.

This event is Super Mom CircleSupermom’s exclusive gathering specifically designed for Key Opinion Moms (KOM) — Moms creators and storytellers who have been the voice of the Supermom community on social media. Sponsored by Allianz Syariah and supported by Simba, Madurasa, Air Mancur, Lala Bundle, Cool-Vita, and Shiseido, that day we want to provide a space that is not only about material things, but also about connection.

Starting from the Morning: Mini MCU and Skin-Health Check with Brawijaya Hospitals

Registration opens at 8:30 am. But Moms know, coming early can sometimes be rare me-time. For those who arrive first, we will prepare it mini Medical Check Up and skin health examination which was facilitated by the Brawijaya Hospitals team. So while waiting for the event to start, Moms can check basic health and skin conditions that we often forget in the midst of our daily rhythm.

The atmosphere that morning was warm, not rushed, and had the “finally we meet” feeling that is typical of a community reunion.

Happy Moms, Happy Kids: Get to know children through STIFIn with Indah Warsetio

The first session was led by Beautiful WarsetioPersonal Branding Coach STIFIn. The theme brought up is one of the things that often makes Moms doubt: why is it that the way to educate children that works for friends, is not necessarily suitable for your own children?

The answer is in STIFIn — a personality recognition method based on five basic types of intelligence: Sensing, Thinking, Intuition, Feelings, and Instinct.

Indah explained that every child has a different dominant way of receiving, processing and responding to the world. Sensing children learn through the senses and concrete experiences. Thinking children need logic and structure. Intuitive children live in a world of ideas and imagination. Feeling children are very sensitive to emotions and relationships. Meanwhile, instinctive children move quickly based on body intuition.

What makes this session really relatable: Indah doesn’t promise that parenting will be easy once Moms know the type of child. But at least, Moms have a map. We come to know why one child needs to be hugged first before being given advice, while the other wants the reasons explained. From this understanding, the main theme of the session was born: Happy Mother, Happy Child. Because when Moms stop forcing methods that don’t suit you, the energy in the house changes. Children feel understood. Moms stop feeling like a failure.

Get to know Allisya: Sharia Protection from Allianz for Indonesian Families

The next session was delivered by Muhammad Agustiono from Allianz Syariahwho introduces the product Alicia to mothers.

Allisya is a sharia insurance product line from Allianz Indonesia which is designed based on principles please help (laughs) and managing funds in accordance with sharia rules, under the supervision of the Sharia Supervisory Board. What makes Allisya different from conventional insurance is the concept tabarru’ — where some of the participants’ contributions are collected in one joint fund to help other participants who experience disaster.

For Moms who are considering family protection, Allisya offers several important things: freedom from the elements of usury, gharar and maisir; transparency in fund management; as well as the possibility that it exists excess underwriting which can be returned to the participant if conditions permit. The products also cover various needs, from life protection, health, to children’s education planning.

For many of the Moms in the room, this session was the answer to a question that often arises in the middle of the night: “If something happens to me, what will the kids do?” It’s a tough question, but it feels lighter when there are protection options that are also in line with family values.

The session closed with 10 minutes of Q&A with the two speakers, Indah and Muhammad, where Moms could directly ask questions about parenting and family protection.

Supermom 3.0: New Face, Same Mission

After a short break, the stage moved to Fanny Murhayati, Sales Director Supermom Indonesiawho officially introduced it super mom 3.0 to KOM.

Many ask: why rebrand now? The answer is not about aesthetics. Over the last few years, Supermom has developed from just a parenting content platform into a broader ecosystem — connecting Moms with communities, relevant brand partners, health services, children’s education, and even products they really need. The old logo and identity began to feel too small to accommodate all these roles.

Supermom’s new logo was designed to be cleaner, friendlier to use as an icon on various screens, and more flexible to be applied across many touch points — from apps, to EDM, to brand collaboration packaging. But what’s more important than the logo is the message behind it: Supermom wants to remain a “village” that grows with Moms, not a distant platform.

The most exciting part of this session is the introduction OBJECTIVESupermom AI chatbot previously known by the name MsGenie. Not just a name change. AIMA is here with warmer and more contextual capabilities to accompany Moms — from parenting questions and answers, product recommendations, to just a place to vent at odd hours when the husband is asleep and the children have just fallen asleep.

Mastering Social Media: Tips from Bani Arya, Growth Director Supermom

The last session before lunch is what KOM creators are most looking forward to: content tips from Bani Arya, Growth Director Supermom.

Bani opened with an insight that immediately changed the way many Moms viewed algorithms:

“Explore is your new best friend.”

Why? Because our habits as users have changed. We often scroll on the Explore or FYP pages more often than looking at our friends’ timelines. This means Moms’ content has a chance of being discovered by a much wider audience — as long as it catches the attention of the algorithm.

Some important points that Bani shared:

1. Hashtags are no longer as important as they used to be. Algorithms are now smarter at curating feeds based on user behavior — what they watch, what they save, what they comment on. Hashtags can still be used, but are no longer the main ticket to get into someone’s FYP.
2. Start with a strong hook. The first three seconds determine whether Moms content will be skipped or watched. The hook can be a question, a controversial statement that relates, or a visual that immediately makes people curious.
3. There is always a Call-to-Action. Every piece of content must be clear: what do you want the audience to do after watching? Save? Comment? Share with your partner? Visit the link? A specific CTA is much more effective than a cliffhanger.
4. Stay on brand.Audiences stick around because of consistency. If Moms is known as a content creator about MPASI, stick to that topic as a foundation before experimenting with other topics.

Awarding Ceremony: Appreciation for Consistent Moms

After the material session, the much awaited moment arrived: Award Ceremony.

Two awards were announced by the MC along with Bani:

• Creator of the Month: Sunarti Laksono — awarded to the KOM that most consistently produces quality and impactful content throughout the last month.

• Good Vibes Mom: Shabila Girl — given to KOMs who actively spread positive energy in the community. Unfortunately, Shabila was unable to attend the day of the event, but the award will still be presented directly to her.

Congratulations to Sunarti and Shabila. Both Moms’ contributions are a reminder that healthy communities are built from consistency and small acts of kindness done over and over again.

Lunch, Photo Session, and Healthy Skin Session with Dr. Timothy Hansen

The event continued with photo session for joint documentation, then a lunch break which is designed to be relaxed and chat freely between Moms.

While enjoying the meal, Moms also received a short educational session from Dr. Timothy Hansen Arista, Bmedsc, M.Ked.Clin, Sp.BPREspecialist in reconstructive and aesthetic plastic surgery. He shared about beauty trends that are currently popular and of course answered various questions from Moms.

Door prizes, Momreoke, and Go Home with a Full Goodie Bag

After lunch, the atmosphere became more relaxed. Door prize announcement eliciting screams and laughter from some lucky Moms. Then session Ibureoke begins — karaoke and mingle sessions which are Supermom’s way of ensuring that Moms go home not only with knowledge, but also with new friends.

Before going home, each Moms received gift bag contains products from supporting brands: Simba, Madurasa, Air Mancur, Lala Bundle, Cool-Vita, and Shiseido. A small form of appreciation from Supermom and partners for the time and energy that Moms give throughout the day.

What We Brought Home

That day we learned a lot of technical things — about STIFIn, about Allisya, about social media algorithms. But what remains most is not the material. What remains is the feeling that 50 Moms from different backgrounds, different stages of parenting, and different cities, can sit in one room and nod to each other at the same story.

That’s Supermom Circle. Not just an event. But there is little evidence that the “village” we often hear about in the sentence “it takes a village to raise a child” — it can actually be built. One meeting, one session, one Moms at a time.

See you at the next Supermom Circle, Moms.