Jakarta can no longer just sell itself as a business city
Delivering Asia believes that it is time for Jakarta to move up from being just a meeting and conference destination to a global lifestyle destination capable of attracting urban tourists, creators and digital nomads from all over the world.
In the midst of celebrating its 500th anniversary in 2026, Jakarta is considered to have a great opportunity to redefine its image in the eyes of the world. This message emerged in the workshop that was held Delivering Asia (DA) together Indonesian Hotel Public Relations Association (H3). And Kompas.id in the network Indonesia Tourism Xchange (ITX) 2026 at The Langham Jakarta.
The event, which was attended by hundreds of tourism and hospitality industry players, discussed one important question: what makes Jakarta different from other big Asian cities?
According to the founder and CEO of Delivering Asia, David JohnsonJakarta actually has almost all the elements needed for a world-class destination. Starting from luxury hotels, classy restaurants, modern MICE facilities, lively nightlife, to cultural heritage and a creative ecosystem that continues to develop.
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Hana Hoed, Country Director Delivering Asia Indonesia; David Johnson, CEO of Delivering Asia; Diana Eka Puspitasari, GM Integrated Marketing & Commercial Excellence, Kompas Daily (Kompas.id); Budi Suwarna, Economic Desk Editor, Kompas Daily (Kompas.id); Yulia Maria, Chair of H3 Indonesia (Indonesian Hotel PR Association)
The problem, said David, is that these forces have not been packaged into a strong story that is easy for global tourists to understand. “Jakarta must not continue to be positioned only as a business city or simply as a complement to a trip to Bali. This city has a unique character and energy,” he said.
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In the workshop, the participants tried to formulate a new identity for Jakarta using the hashtag #thisisjakarta. One of the narratives that emerged was to make Jakarta the “energy-filled heart of Indonesia”, a city that represents the pulse of Indonesia’s economy, culture, creativity and modern lifestyle.
Not Bali, Not Singapore, and Not Bangkok
One of Jakarta’s biggest challenges is to get out of the shadows of Asian destinations that are already global. Instead of imitating Bangkok or Singapore, Jakarta is encouraged to highlight its own unique character. The city offers a unique combination of modern metropolitan dynamics with warm Indonesian hospitality.
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PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
